design + art direction

Tendril: series of gender-neutral hair products made for the full range of curly hair. By eliminating stereotypical representations of gender, ethnicity and race the brand channels an all-encompassing aesthetic that is liberated from withering archetypes.

Category Branding
Year 2018

Art Direction Herman Awuku
Graphic Design Herman Awuku
Set Design Herman Awuku
Product Photography Herman Awuku
Model Photography Carlos Sefchovich Galek
MUA Zeynep Güngor

© 2020 herman awuku