Tendril: series of gender-neutral hair products made for the full range of curly hair. By eliminating stereotypical representations of gender, ethnicity and race the brand channels an all-encompassing aesthetic that is liberated from withering archetypes.
Category Branding Year 2018
Art Direction & Design Herman Awuku Product Photography Herman Awuku Model Photography Carlos Sefchovich Galek MUA Zeynep Güngor