design + art direction

Tendril: series of gender-neutral hair products made for the full range of curly hair. By eliminating stereotypical representations of gender, ethnicity and race the brand channels an all-encompassing aesthetic that is liberated from withering archetypes.

Category Branding
Year 2018

Art Direction & Design Herman Awuku
Product Photography Herman Awuku
Model Photography Carlos Sefchovich Galek
MUA Zeynep Güngor

© 2021 Herman Awuku

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